In celebration to 700 anni di Dante, Magnum released three ice creams inspired by Divine Comedy, and to make the even more special, they decided to finally consummated Alighieri's and Beatrice's love with a painting by Roberto Ferri. In addition to the campaign, Lola and Magnum made a website to explain and share about the meanings of the masterpiece and where it can be seen.

Magnum x Dante